Wish you looked better on Zoom? Remember the Rule of Thirds. You want your eyes to be close to the Top Third of the screen. Your shoulders are visible in the frame and there’s a little space above your head, similar to the stock photos below. The most common mistake I see is when people have the tiniest bit of their shoulders showing on the screen, and lots of empty space above their heads. Last week, when I prepped a client for a media interview, we noticed that he looked best when the logo on his casual shirt was showing on the screen. When I couldn't see the logo, his position on the screen wasn't ideal. While I've seen a few exemptions to the Rule of Thirds (people who have really interesting or unusual backgrounds), it applies to most of us for virtual meetings.
Whatever it is, the way you tell your story online can make all the difference.