Media Spokesperson Training
Every news media interview is an opportunity. You can establish credibility, build your brand, and develop relationships with reporters. As podcasts and virtual interviews create more opportunities for media coverage, Mimi has prepared leaders for successful interviews on CBS Evening News, CNBC, Good Morning America, and local and industry media outlets and podcasts across the country.
Our media training program focuses on developing clear, easy-to-remember messages that allow you to navigate the most challenging of interviews. Through on-camera interviews and positive coaching, you’ll learn how to:
Develop clear, concise and conversational messages
Anticipate and respond to difficult questions
Be more quotable, including how to tell engaging stories for longer-format podcasts
Reduce the chances of being misquoted or taken out of context
Handle tough interviews and news conferences in a crisis
Project a positive image on TV, online video and other media
Mimi provides media training in-person and virtually, both 1:1 and with groups of all sizes. Her media training program includes on-demand access to short, actionable videos about “How to Avoid Common Pitfalls” and “Prepare for a Media Interview” that serve as refreshers to watch before an actual interview. She works with senior executives, subject matter experts and communications professionals in the corporate, government and nonprofit sectors. Mimi is frequently asked to prepare spokespersons for panel discussions, recorded videos and interviews with leadership business publications and TV.
“Mimi is a pro in her field. She takes charge in a friendly way, engaging the class with real-life, problem and solution scenarios in working with the media.
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“Mimi put non-communication professionals at ease when they went on-camera…the feedback was universally positive.
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“Mimi did a great job of presenting helpful tips and tricks in an approachable manner… Most importantly, she incorporated a real-time brainstorming and recording session to help our veterinarians see the techniques first-hand.”