Capture the Attention of Your Virtual Audience with a Poll

Polling is one of the many tech tools you can use to improve interaction in virtual meetings. Read the latest Talking Tech column in USA Today or listen to the 5-minute podcast for my tips for virtual presentations and much more. Bonus Tip: You can use polls in the paid version of Zoom — scroll to the bottom of the page when you schedule your meeting and click on “Add Poll.” Polling is also available in WebEx and Microsoft Teams.

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Include Embedded Videos in Your Virtual Meetings

I’ve gone back to my experience as a TV news reporter to add video to virtual meetings. A 20-60 second video clip is easy to embed in a virtual presentation. Video clips energize your audience and demonstrate something you can’t show on a standard slide. For example, I use 30-second clips from actual TV news interviews in my virtual media training workshop. And recently, I worked with Beyond the Box Productions to record a brief video tour of a client’s offices to play during a virtual meeting, since the office is currently closed to visitors. Here are 3 tips for embedded videos:

  • Less is more. I prefer 30-60 second video clips.

  • Check your audio level in advance. Your audience needs to hear as well as see the video. (On a related note, an external microphone makes a significant difference in virtual meetings. Here’s an article with advice for choosing a microphone.

  • Introduce your video in a purposeful manner, i.e. “The video will give you an inside look at our day-to-day operations.”

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You're On Camera

I’m seeing a shift away from “Let’s reschedule our event for later in the year” to “Let’s figure out a virtual event that engages people in a meaningful way.” Good virtual events require concise content, intentional interaction, smooth technology, and speakers/facilitators who are comfortable speaking to a video camera.

When I lead interactive workshops on virtual speaking, I encourage people to get out-of-their-comfort zones and talk to the camera, not the people on their screen. While it feels awkward at first, it’s much more effective way to engage people online. The reason? When you look at the people on your screen, you’re looking down or away. When you look at the camera, you’re looking directly at your audience.

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How to Position Your Video Camera for Virtual Meetings

We’re all adjusting to virtual meetings and communicating remotely. Here’s my advice for how to adjust your computer so that you look and sound professional on video (I recorded this video with Rodney King of Beyond the Box Productions on my porch with social distancing, but before Nashville adopted Safer at Home).

Why “We’re Excited” is the Sugared Cereal of Filler Words

When we begin a business presentation with “We’re excited to announce…” or “I’m excited about,” our intentions are good. We want to send a positive message. The downside is that opening a presentation with “excited” is like serving empty calories for breakfast. “We’re excited” is an overused phrase that fails to provide value or stick with your audience. All sugar, no substance. Like sugary breakfast cereal, “We’re excited” is fine to use occasionally, but not as a standard opening.

I recommend that you begin with more substance. Focus on the value that you provide to the audience. For example, “Our customers asked for shorter turnaround times, so we’re launching X to get products to customers faster.” Or “We’re seeing a shift in consumer demand for Y." Changing our habits takes intentional effort.

I try to be aware of how often I say “excited” and “great.” When I hear these words repeatedly in my own presentations, I ask myself “WHY is this ‘great’?” or “What's a specific example to support ‘excited’?” I replace fillers with meaningful content.

Opening a presentation with a meaningful phrase is like a good breakfast. It sticks with our audience, so they can remember and repeat what we said.

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